Vision

Mission

• Educate society and support mothers, using up-to-date research findings and the practical experiences of many women.
• Influence society to acknowledge breastfeeding as normal and important to skilled and loving parenting.

Values

• Mother-to-mother support
• Skilled and loving parenting (in society)
• Excellence and innovation in breastfeeding support
• The wellbeing and diversity of our people
• Cooperation and teamwork
• Honest, open and respectful communication
• Clear and transparent processes.

Objectives:

Breastfeeding Support

Provide mothers with practical mother-to-mother support, enabling them to establish a loving relationship with their babies through breastfeeding, and educate the broader community that breastfeeding is normal

Financial Viability

Provide for financial security and economic sustainability, by protecting and increasing the real value of our financial assets, investing our assets well and using our financial and people resources economically

Training, Education and Resources

Provide high quality and accessible training, education and resources to ensure skilled, knowledgeable and practical breastfeeding support for mothers

Advocacy, Policy and Research

Strengthen the advocacy, policy and research work of the Australian Breastfeeding Association and our partners, in order to improve breastfeeding outcomes

Public Awareness, Profile and Marketing

Maintain the Australian Breastfeeding Association as an authoritative and high profile organisation and ensure public awareness of the importance of breastfeeding and how to protect, support and promote it

Governance and Organisational Development

Develop an effective, representative, well-managed and accountable organisation

Updated 2009.