Audio-Visual Materials Reviewed By The Australian Breastfeeding Association
The Australian Breastfeeding Association has for many years reviewed videos and other audio-visual materials related to breastfeeding and parenting. Breastfeeding counsellors and association members review materials in accordance with our guidelines and makes comments on type of material and content, accuracy of breastfeeding information, appeal and clarity, and suitability for Australian situations.
Our Review Categories
Our audio-visual review categories were defined by the Board of the Australian Breastfeeding Association in February 2000.
We have prepared a list of the audio-visual materials which have been classified as "Green" which is suitable for showing in any Australian Breastfeeding Association situation, consistent with ABA policy, no breaches of the WHO code, not funded, produced or sponsored by formula companies. A further coding is given as A:more than 50% breastfeeding content and B: less than 50% breastfeeding content.
The exception to this is Gneetung Tukae (classified Yellow A). This video was produced by and for indigenous women and as such is unique and invaluable. Its yellow classification is due to a WHO code breach. NB. Reviews undertaken prior to February 2000 will have the old codes. The old coding largely parallels the current coding though it was not as comprehensive and flexible.
The full classification system categories are listed here.
Videos reviewed:
- BREAST IS BEST
- Author: Gro Nylander
- Producer: Norwegian Board of Health
- Video reviewed 1996
- Code: A
- Description: Very positive breastfeeding video with good information and good visual.
- BREASTFEEDING
- Author: Susan Moxley 1998
- Distributor: Mass Tech, P.O. Box 1013, Braeside Victoria, 3195
- CD-ROM reviewed 2001
- Code: Green A
- Description: Comprehensive breastfeeding reference presentation in new format.
- BREASTFEEDING A BEGINNERS GUIDE
- Author: W. Nicholson, S Murray, K Houghton, 1994
- Distributor: Tweddle Child and Family Health Services
- Video reviewed 1995
- Code: Green A
- Description : Sound breastfeeding information, good presentation of the basics of breastfeeding.
- BREASTFEEDING: A GUIDE TO SUCCESSFUL POSITIONING
- Author: Debbie Johnson
- Producer: Mark- It Television, 1997
- Video reviewed in 1998
- Code: A
- Description: Concise and accurate information regarding positioning and attachment.
- BREASTFEEDING AND WORKING
- Producer: Medical Image Productions
- Code: Green A
- Description: Presents a range of ideas about finding ways to make the workplace mother/baby friendly, and how to combine working and breastfeeding.
- BREASTFEEDING - BABY'S CHOICE
- Author: Ann Marie Winstorm
- Distributor: Liber out Building, Box 6440, S-113 82 Stockholm, Sweden
- Code: A
- Description: Demonstrates newborn baby's natural instinct to search for and find her mother's breast.
- BREASTFEEDING: DEALING WITH THE PROBLEMS
- Author: Sally Inch, Chloe Fisher
- Producer: Mark It Television, 1997
- Video reviewed in 1998
- Code: A
- Description: Positive approach towards overcoming breastfeeding problems, excellent visuals.
- BREASTFEEDING IS BEST FEEDING - TEENAGE MOTHERS TALK ABOUT BREASTFEEDING
- Producer: Nursing Mothers Association of Australia, Vic Branch, Teenage Outreach Program, Pregnancy and Parent Support, Victorian Health Promotions Foundation.
- Video reviewed in 2000
- Code: Green A
- Description: Focuses on three teenage mothers and their breastfeeding infants, produced around 1990, it is possibly a bit dated re clothing style etc, though information is good.
- Order details available here
- BREASTFEEDING THE PRE-TERM INFANTS A POSITIVE APPROACH
- Producer: Egnell Ameda Ltd
- Distributor: Hollister for Ameda, 9 Central Boulevard, Port Melbourne, 3207
- Video reviewed in 2000
- Code: Green A
- Note this video promotes Ameda products but this review should not be taken as an endorsement of those products.
- Description: Encourages mothers with pre-term infants to persevere with their respective lactations.
- BREASTFEEDING - WHY TO
- Author: Vida Health Communications Inc 1998
- Distributor: Educational Media Australia P/L, 214 Park Street, South Melbourne, Victoria 3205
- Video reviewed in 2001
- Code: Green A
- Description: Involving parents and their new babies this video has a relaxed flexible look at the benefits of and reasons for breastfeeding, it also looks at ways to help prepare parents for breastfeeding.
- COPING WITH THE FIRST WEEK
- Author: Royal College of Midwives UK
- Producer: Mark - It Television with Royal College of Midwives.
- Video reviewed 1998
- Code: A
- Description: Accurate and positive video involving mothers talking about their experiences
- CUP FEEDING
- Producer: Television Unit, School of Education, Exeter University, 1994
- Distributor: Hollister (for Ameda Egnell Ltd), 9 Central Boulevard, Port Melbourne, Victoria, 3207
- Video reviewed in 2000
- Code: Green A
- Note this video promotes the Ameda baby cup but this review should not be taken as an endorsement of that product.
- Description: Details advantages of cup feeding breast milk, demonstrating it as a viable alternative to bottlefeeding.
- DELIVERY SELF ATTACHMENT
- Author: Lennart Righard
- Producer: Geddes productions, 10546 McVine, Sunland, CA 91040 USA
- Video reviewed 1998
- Code: A
- Description: Looking at babes and their ability to self attach, and the effects of intervention.
- FOLLOW ME MUM
- Author: Rebecca Glover 2000
- Distributor: Rebecca Glover, 6 Findlay Ct, Lesmurdie, 6076 WA.
- Video reviewed 2001
- Code: Green A
- Description: Clearly presented "how to" breastfeeding video.
- GNEETUNG TUKAE - A VIDEO ABOUT BREASTFEEDING
- Producer: Victorian Aboriginal Health Services Child Health Promotional Team.
- Video reviewed in 2001
- Code: Yellow A
- Description: Video made by Koori Health Workers for Koori women to promote breastfeeding.
- HAND EXPRESSING AND CUP FEEDING
- Author: Australian Breastfeeding Association
- Distributor: Australian Breastfeeding Association , Waverley Group
- Video re-reviewed 2002
- Code: Green A
- Description: This videos explains and demonstrates hand expressing and cup feeding, with midwife and lactation consultant Wendy Nicholson. A practical resource for mothers and health professionals.
- Order details available here
- KANGAROO MOTHER CARE
- Author: Nils Bergman, 2001
- Distributor: Capers Bookstone, 47 Arthur Tc., Red Hill, Queensland, 4059
- Video reviewed 2002
- Code: Green B
- Description: Concerned with the importance of skin to skin contact between mother and baby so as to empower the mother to love, care and of course breastfeed her baby.
- LEARNING TO BE BABY FRIENDLY
- Author: UNICEF - Barbara Gullahorn Holeck
- Distributor: United States Committee for UNICEF
- Video reviewed 1996
- Code: A
- Description: The Baby Friendly Hospital Initiative's (BFHI) central theme is taking steps towards successful breastfeeding.
- MANDY AND MATT - A SOLUTION FOR BREASTFEEDING THROUGH CO-BATHING
- Author: Midwifery Birthing Services 1994
- Distributor: Foam Image
- Video reviewed in 1998
- Code: A
- Description: Co-bathing offers another medium for encouraging attachment in a baby whose initial interaction with its mother has been interrupted.
- MILK EXPRESSION
- Author: Catherine and Phillipa Minot, 1996
- Distributor: Medela
- Video reviewed in 1988
- Code: A
- Description: Explains and demonstrates successful expression of breastmilk.
- MOTHER AND BABY… GETTING IT RIGHT
Breastfeeding: Positioning And Attachment With Sue Cox
- Producer: Peter McKinley & Assoc, Hobart
- Distributor: Australian Breastfeeding Association, Tasmania Branch
- Video re-reviewed 2002
- Code: Green A
- Description: Presented by Sue Cox, midwife and Lactation Consultant. Sue explains positioning and attachment to an ante-natal class as well as mothers with new babies. Ideal for expectant mothers and new mothers. Also a helpful resource for health professionals.
- Order details available here
- TONGUE TIE - IMPACT ON BREASTFEEDING
- Producer: Evelyn Jain, 1996
- Distributor: Hollister, 755 Industrial Drive Cary, Illinios, 60013 USA
- Video reviewed in 1999
- Code: A
- Description: Useful resource on tongue-tie.
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Both a colour coding and a letter coding are used to rate the material received.
Colour coding:
- GREEN:
- Suitable for showing in any Australian Breastfeeding situation, consistent with ABA policy, no breaches of the WHO code, not funded, produced or sponsored by formula companies.
- YELLOW:
- Suitable for supervised showing with in ABA with appropriate discussion of the problem areas. A few minor points in disagreement with ABA policy and/or minor breaches of the WHO code. Not funded, produced or sponsored by formula companies.
- ORANGE:
- Suitable for supervised showing to counsellors and trainees with appropriate discussion of problem areas. Whilst good in part, significant disagreement with ABA policy or the WHO code. Not sponsored, funded or produced by formula companies.
- RED:
- Not suitable for use within ABA. May include tapes that are funded, produced or sponsored by formula companies or have breastfeeding information with large areas of disagreement with ABA policy and/or breaches of the WHO code.
Letter Coding:
- A: more than 50% breastfeeding content
- B: some but less than 50% breastfeeding content.
- C: no breastfeeding content.
- X: Funded, produced or sponsored by formula companies.
- Y: Breastfeeding content completely inappropriate for use within ABA, not funded, produced or sponsored by formula companies.
- Z: Non breastfeeding content that is completely inappropriate for use with in ABA, not funded, sponsored or produced by formula companies.
NB. Reviews undertaken prior to February 2000 will have the old codes. The old coding largely parallels the current coding though it was not as comprehensive and flexible.
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