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Media Releases:

• August 1st 2009 - In Emergencies Breastfeeding Can Save Lives PDF format
  WBW 2009: Protecting infants in emergencies: Information for the Media PDF format
• May 13th 2009 - THIS BUNDLE OF JOY IS LONG OVERDUE PDF format
• March 19th 2009 - Health Minister Nicola Roxon Launches First National Breastfeeding Helpline PDF format
• March 12th 2009 - WORLD HEALTH ORGANIZATION SPEAKER CONCERNED AUSTRALIA IS NOT SO BABY FRIENDLY PDF format
• January 28th 2009 - HOT TIPS ON KEEPING BABIES COOL IN A HEATWAVE PDF format
• November 12th 2008 - Find the funding Mr Tanner - babies need carers! PDF format
• August 1st 2008 - Are Norwegian breasts better than Australian breasts? PDF format
• May 16th 2008 - Australian Breastfeeding Association welcomes federal funding for free call national Helpline PDF format
• March 12th 2008 - Babies need real food PDF format
• March 11th 2008 - NEED MORE MILK? PDF format
• October 2nd 2007 - Breastfeeding and allergy study flawed PDF format
• August 10 2007 - Breastfeeding Association calls for fast action on Parliamentary Inquiry Recommendations PDF format
• July 23rd - THE RIGHT FIT - BREASTFEEDING, MOTHERS & WORK PDF format
• July 23rd - The Rights and Wrongs of Infant/Child Sleep - an (R)evolutionary perspective PDF format
• June 12 2007 - Call for National Breastfeeding Advocate PDF format
• May 2007 - Breastfeeding - the 'new' health initiative PDF format
• March 2007 - Immoral formula: Multinational baby food companies oppose ethical marketing of infant formula PDF format
• February 23 2007 - Hospitals ignoring important treatment for sick babies: breastmilk PDF format
• February 23 2007 - Formula companies mislead health professionals PDF format
• November 30th - Parliamentary Inquiry a welcome move PDF format
• August 2nd - AGL KEEPS ABREAST PDF format
• August 1st - Childhood obesity linked to low breastfeeding rates in Australia. PDF format
• July 26th 2006 - Parents spending their baby bonus wisely PDF format
• June 2nd 2006- BABY DUMMIES - URGENT ACTION NEEDED PDF format
• May 7th 2006 - PAMPER MUM DAY! PDF format
• April 27th 2006 - WHO replaces existing baby weight charts which undermine breastfeeding PDF format
• March 20th 2006 - Infant Feeding in Emergencies PDF format
• March 1st 2006 - Dismay at calls for athlete to be banned for expressing breastmilk PDF format
• January 26th 2006- Australian Day Honours for Breastfeeding Guru MSWord format.
• January 9th 2006 - Breastfeeding skill recognised MSWord format.
• September 25th 2005 - Breastfeeding - the natural stateMSWord format.
• September 25th 2005 - 'Lives Touched by Breastfeeding' MSWord format.
• August 1st 2005 - Media Statement - Club Pink MSWord format.
• June 27th 2005 - BREASTFEEDING AND FAMILY FOODS: LOVING AND HEALTHY MSWord format.
• May 6th 2005 - BREASTFEEDING - GOVERNMENT ACTION CRITICAL MSWord format.
• April 5th 2005 - WORLD HEALTH DAY 2005: Make Every Mother & Child Count MSWord format.
• March 24th 2005 - NATIONAL MOTHERING WEEK 2005: Mothering Across the Nation.MSWord format.
• January 13th 2005 - Baby feeding standards at risk MSWord format.
• September 9th 2004 - There's nothing like the real thing MSWord format.
• September 9th 2004 - Australia's newest export: breastfeeding expertise! MSWord format.
• September 3rd 2004 - A Man in a Woman's Domain! MSWord format.
• August 6th 2004 - Breastfest 2004 MSWord format.
• August 4th 2004 - Call for national breastfeeding advocate MSWord format.
• June 8th 2004 - Exclusive Breastfeeding: The Gold Standard, safe sound sustainable MSWord format.
• June 8th 2004 - Breastfest 2004 MSWord format.
• May 3rd 2004 - Mothering: The Future is in our hands MSWord format.
• April 29th 2004 - Breastfeeding - Science & Experience MSWord format.
• April 19th 2004 - Australian breastfeeding rates below world average. MSWord format.
• March 15th 2004 - Thousands of mums and babies applaud a new Living Treasure MSWord format.
• January 23rd 2004 - 40 and still doing it! MSWord format.
• November 13th 2003 - Griffith researchers awarded for midwifery innovation. MSWord format.
• November 11th 2003 - Breastfeeding reduces diabetes risk MSWord format.
• October 27th 2003 - Breastfeeding Provides Protection Against Breast Cancer MSWord format.
• September 25th 2003 - ACT/Sthn NSW Branch - Supporting breastfeeding helps business bottom line MSWord format.
• September 22nd 2003 - Breastmilk prevents eczema MSWord format.
• June 23rd 2003 - Health authorities urged to start massive education campaign on new breastfeeding advice MSWord format.
• June 13th 2003 - Breast is the best protection from winter ills MSWord format.
• June 1st 2003 - World Breastfeeding Week 2003 MSWord format.
• June 1st 2003 - Pushing for a cause MSWord format.
• May 15th 2003 - 'Breast Is Best applauded' MSWord format.
• March 14th 2003 - 'Breastfeeding OK' rules applauded MSWord format.
• February 27th 2003 - Australian Breastfeeding Association calls for change MSWord format.
• January 21st 2003 - ACT/Sthn NSW Branch - Infant feeding in emergencies. Breast is still best MSWord format.
• December 11th 2002 - Put mums and bubs first MSWord format.
• October 27th 2002 - Community groups - insurance crisis unresolved MSWord format.
• October 16th 2002 - Planning to Breastfeed? Prepare to Succeed. MSWord format.
• September 22nd 2002 - Mothers' Milk - experts reject scaremongering MSWord format.
• August 1st 2002 - Breastfeeding mothers ask: What's in it for me? MSWord format.
• July 8th 2002 - Breastfed babies are brighter - new research confirms MSWord format.
• July 3rd 2002 - Breastmilk protects from winter ills - new research shows MSWord format.
• April 5th 2002 - Insurance talks failure. Breastfeeding helpline remains in jeopardy. 100 days to raise $100,000 MSWord format.
• March 25th 2002 - Insurance Crisis Threatens Breastfeeding MSWord format.
• March 18th 2002 - Breastfeeding ad restricted MSWord format.
• August 1st 2001 - Australian Breastfeeding Association - New NameMSWord format.
• August 1st 2001 - August is Breastfeeding Awareness Month MSWord format.

'Australia is a country prone to natural disasters such as bushfires, floods, storms, cyclones and drought. However, emergencies can include things like power outages and traffic jams - anything that prevents a mother having access to her normal resources', says Ms Wood.

Ms Wood explains that 'it is important to support breastfeeding before, during and after an emergency'. ABA has launched a business card for distribution to NGOs and emergency workers to assist with the specific needs of mothers and babies in emergencies. These include recommendations that mothers receive priority access to food & other resources, privacy, support from other women, safety, reassurance and access to skilled assistance with breastfeeding.

'Where infants are not breastfed, it can be extremely difficult to provide them with appropriate food and water in emergency circumstances, even in Australia. Delaying weaning from breastfeeding until after the emergency season has passed should be encouraged as a part of emergency plan', she said.

Emergency preparedness for the carers of formula-fed babies should include storage of additional infant formula, 24 litres of water per day for making up feeds and cleaning, detergent, a feeding cup, a gas stove, fuel, pot and kettle for boiling water. 'An emergency situation is a traumatic time for both mother and baby. Providing mothers with the appropriate care can make all the difference', said Ms Wood.

The Australian Breastfeeding Association calls on Australian aid agencies to ensure their responses to emergencies do not undermine breastfeeding through the indiscriminate distribution of powdered milk and infant formula. Aid should protect mothers and babies through support for breastfeeding and only through targeted intensive aid to the carers of artificially-fed babies. Published total mortality rates for infants under 12 months in emergencies are much higher than at ordinary times, ranging from 12% to 53%.

Infants and young children are the most vulnerable during emergencies due to increased risk of death due to diarrhoea and pneumonia. During emergencies, unsolicited or uncontrolled donations of breastmilk substitutes may undermine breastfeeding and should be avoided.

As part of emergency preparedness, hospitals and other health care services should have trained health workers who can help mothers establish, re-establish breastfeeding and/or overcome difficulties.

For more information, please visit our website: www.breastfeeding.asn.au:
Australian Breastfeeding Association HO 03 9885 0855 (Susan Greenbank/Kate Mortensen)
Carey Wood 0408 207 826 National & NSW
Karen Ingram 0414 865 018 VIC;
Marion Bowen 03 6425 5780 TAS

WBW 2009: Protecting infants in emergencies: Information for the Media PDF format

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