Skip to main content

ABA response to misleading media reports

The Australian Breastfeeding Association has been the focus of false and misleading media coverage and online content featuring an ex-breastfeeding counsellor who was resigned from her role in July 2021 due to breaches of ABA’s Code of Ethics and Code of Conduct. 

Online content generated by this ex-breastfeeding counsellor has breached the privacy of and targeted ABA volunteers who identify as part of the LGBTIQA+ community, their families and their allies, as well as volunteers who have been involved in confidential internal matters that were resolved in 2021. These volunteers have our full support.

We are very regretful for the frustration and unease that this media attention may be causing our committed volunteers, our valued members, and supporters.

The published claims that volunteer breastfeeding counsellors were resigned or ‘sacked’ due to their use of the word ‘mother’ are untrue.  

Claims that the Australian Breastfeeding Association is replacing the word, ‘breastfeeding’ with ‘chest feeding’, is changing its name, or is changing its use of mother-to mother language are also untrue. 

We will however use gender-inclusive language when it is chosen by the individual parents we work with, and within our resources specifically designed for the LGBTQIA+ community.

The Australian Breastfeeding Association supports the breastfeeding goals of Australia’s mothers, parents, and their families, through a highly skilled, countrywide network of volunteer breastfeeding counsellors and educators. 

ABA’s extraordinary 24/7 Breastfeeding Helpline celebrated receiving its 1 millionth call in May last year.  More than 5500 calls come into Breastfeeding Helpline every month, supported by ABA’s highly trained and compassionate volunteer breastfeeding counsellors.  

When many healthcare services and traditional supports were unavailable to parents due to pandemic impacts, our local groups moved their face-to-face meetups online and continued to be there for mothers, parents and their families. Our world-class breastfeeding education programs adapted to provide more than 4,595 hours of breastfeeding education to 1,752 mothers, parents and their support people, via a blend of online workshops and in-person classes.