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Advertise with ABA - Personal member eNewsletter



Personal member eNewsletter

ABA's personal member eNewsletter is a monthly eNewsletter that is sent to all personal members of the Australian Breastfeeding Association. Personal members are individual mothers who have paid to become a member of the ABA.  This eNewsletter includes links to useful articles on breastfeeding and early parenting and links to other articles of relevance to new mothers. 

It is currently sent to up to 7000 subscribers every month.

Advertising in the personal member eNewsletter gives advertisers an exciting opportunity to access new mothers. As an electronic advertising medium, your advert can link directly to your product or website. 

Personal eNewsletter readers

The personal eNewsletter readers are women whose lives are changing rapidly. Some of them are pregnant and some already breastfeeding their little ones. They are juggling toddlers, work, and family and need access to high-quality information and resources which Essence magazine provides. The majority of our readers are first or second-time mothers, aged 25-44 with infants less than 2 years of age. 


Advertising opportunities in the Personal member eNewsletter

There are two different opportunities to advertise in the Personal eNewsletter

  • banner advertising (at either the top or bottom of the eNewsletter)
  • an advertisement included within the body of the eNewsletter

Example of a banner advertisement

Example of a body advertisement


2019 Personal member eNewsletter opportunities

Advertising slots in the 2019 editions of the Personal member eNewsletter  are now open.

  • January 2019
  • February 2019
  • March 2019
  • April 2019
  • May 2019
  • June 2019
  • July 2019
  • August 2019
  • September 2019
  • October 2019
  • November 2019
  • December 2019


We expect that the available advertising slots will soon book out, so please contact for rates, further information and to book your advertising spot soon.


Other opportunities

ABA also has other advertising opportunities:

Contact asap if you are interested in advertising in multiple ABA publications. A discount may be available for multiple bookings.