Advertise with ABA - Essence Magazine

 

Essence magazine

Essence is a quarterly 40-page, full-colour magazine that is distributed by the Australian Breastfeeding Association (ABA) in both hardcopy and electronically. It includes articles on breastfeeding and early parenting, opinion pieces and the shared experiences of readers.

It has a circulation of 15,000 for each edition.

Essence is primarily a magazine for ABA members but is also distributed in bulk to hospitals, health services, accredited breastfeeding friendly workplaces around Australia and other workplaces that have organisational subscriptions. It is also distributed at baby shows around Australia as well as other events for the new mother market.

Essence readers

Essence readers are women whose lives are changing rapidly. Some of them are pregnant and some already breastfeeding their little ones. They are juggling toddlers, work, and family and need access to high-quality information and resources which Essence magazine provides. The majority of our readers are first or second-time mothers, aged 25-44 with infants less than 2 years of age. 



Advertising opportunities in Essence magazine

Type

Size (mm)

Inside cover (front or back)

210 wide x 297 high (plus 5 mm bleed)

Back cover

210 wide x 297 high (plus 5 mm bleed)

Full page ad (inside magazine)

210 wide x 297 high (plus 5 mm bleed)

Half page vertical

100 wide x 297 high (plus 5 mm bleed)

Half page horizontal

175 wide x 125 high

One third page vertical

55 wide x 257 high 

One third page horizontal

115 wide x 125 high

Quarter page vertical

85 wide x 125 high

Quarter page horizontal

175 wide x 60 high

One sixth page vertical

55 wide x 125 high

One sixth page horizontal

 115 wide x 60 high

One eighth page horizontal

 85 wide x 60 high




2019 Essence opportunities

Advertising slots in the 2019 editions of Essence magazine are now open.

  • March 2019
  • June 2019
  • September 2019
  • December 2019

 

 

 

 

 

 

 

We expect that the available advertising slots will soon book out, so please contact marina.froeschl-smith@breastfeeding.asn.au for rates, further information and to book your advertising spot soon.

 

Other opportunities 

ABA also has other advertising opportunities:

Contact marina.froeschl-smith@breastfeeding.asn.au asap if you are interested in advertising in multiple ABA publications. A discount may be available for multiple bookings.