Useful advocacy resources

The Australian Breastfeeding Association provides the following materials from other sources as a service to the community. The Association does not necessarily endorse all the information in these materials. Association policies on breastfeeding are contained in our booklets and in other sections of this website.

Australian National Breastfeeding Strategy 2010-2015

Australian Health Ministers endorsed the Australian National Breastfeeding Strategy 2010–2015 in November 2009. The aim of the Strategy is to contribute to improving the health, nutrition and wellbeing of infants and young children and the health and wellbeing of mothers, by protecting, promoting, supporting and monitoring breastfeeding. Implementation of the Australian National Breastfeeding Strategy 2010–2015 is being progressed by governments both independently and nationally under the Australian Health Ministers’ Advisory Council, and with ongoing leadership from the Australian Government through the Commonwealth Department of Health and Ageing.

The Best Start: Report on the inquiry into the health benefits of breastfeeding

The report from the House of Representatives Health and Ageing Committee 2007 inquiry into breastfeeding in Australia. The report contains 22 recommendations designed to support and promote breastfeeding, only some of which have been implemented to date.

The World Health Organization (WHO)

WHO is the United Nations specialised agency for health. Its objective, as set out in its Constitution, is the attainment by all peoples of the highest possible level of health. The Australian Breastfeeding Association bases its breastfeeding policy on the latest WHO recommendation, exclusive breastfeeding for 6 months and continuous breastfeeding for at least the child’s first 2 years.

Innocenti Declaration

The Innocenti Declaration on the Protection, Promotion and Support of Breastfeeding was adopted in 1990 and contains four targets:

  • Appointment of a national breastfeeding coordinator of appropriate authority, and establishment of a multisectoral national breastfeeding committee.
  • Ten Steps to Successful Breastfeeding (part of the Baby Friendly Health Initiative) practised in all maternity facilities.
  • Global implementation of the International Code of Marketing of Breastmilk Substitutes and subsequent relevant World Health Assembly Resolutions in full.
  • Enactment of imaginative legislation protecting the breastfeeding rights of working women, and the establishment of means for enforcement of maternity protection.
 The Global Strategy for Infant and Young Child Feeding

The Global Strategy, adopted by the World Health Assembly in 2002, includes and supersedes the Innocenti Declaration goals, and adds five more targets:

  • Implementation of comprehensive government policies on infant and young child feeding.
  • Full support from health and other sectors for 2 years of breastfeeding or more.
  • Promotion of timely, adequate, safe and appropriate complementary feeding (addition of other foods while breastfeeding continues).
  • Guidance on infant and young child feeding in especially difficult circumstances, and related support for families and caregivers.
  • Legislation or suitable measures giving effect to the International Code of Marketing of Breastmilk Substitutes as part of the national comprehensive policy on infant and young child feeding.
Baby Friendly Health Initiative (BFHI)

The Baby Friendly Health Initiative aims to give every baby the best start in life by creating a health care environment where breastfeeding is the norm and practices known to promote the health and well-being of all babies and their mothers are followed.

The International Baby Food Action Network (IBFAN)

IBFAN comprises public interest groups working around the world to reduce infant and young child morbidity and mortality. IBFAN aims to improve the health and wellbeing of babies and young children, their mothers and their families through the protection, promotion and support of breastfeeding and optimal infant feeding practices.

World Alliance for Breastfeeding Action (WABA)

WABA is a global network of organisations and individuals who believe that breastfeeding is the right of all children and mothers, and who dedicate themselves to protecting, promoting and supporting this right. WABA acts on the Innocenti Declaration and works in liaison with UNICEF. Each year, the World Alliance for Breastfeeding Action puts together a themed information pack that is promoted by ABA during the first week of August — World Breastfeeding Week.

United States Breastfeeding Committee

The United States Breastfeeding Committee (USBC) is an independent non-profit coalition of more than 40 professional, educational, and governmental organisations that share a common mission to improve the USA’s health by working collaboratively to protect, promote, and support breastfeeding.


INFACT Canada is a non-government organisation that works to protect infant and young child health as well as maternal well-being through the promotion and support of breastfeeding and optimal infant feeding practices.