Developing a breastfeeding policy and communications strategy for your organisation

Developing a breastfeeding policy and communications strategy for your organisation is a comprehensive toolkit that has been developed by the Australian Breastfeeding Association, offering a range of practical solutions to many frequently asked questions from organisations that wish to support their breastfeeding employees. 

The ABA is ideally placed to provide the information you are looking for when developing a breastfeeding policy in your organisation and also developing a cultural shift in your organisation to a workplace with a truly supportive breastfeeding environment - which is usually achieved through a comprehensive communications strategy.

Our experience and knowledge in this area is well founded and tested by many organisations through our Breastfeeding Friendly Workplace accreditation program. We combine our expertise in breastfeeding knowledge, education and support, with many years experience in helping organisations facilitate their breastfeeding employees' return to work.

Developing a breastfeeding policy and communications strategy for your organisation will walk you through the process of developing breastfeeding policy and communications from start to finish. It also offers practical solutions to common questions, such as:
  • Why do we need a breastfeeding policy?
  • What should we include in a breastfeeding policy?
  • Do we need to provide paid lactation breaks?
  • How long do we need to provide support to breastfeeding mothers after they return from maternity leave?
  • What support do we need to legally provide?
  • Why do we need a broad communication plan? Why can't we just communicate to expectant mothers in our employ, letting them know the support we provide?
...and many more, including a great deal of sample policy and communication strategy wording.
  • What is the BFW program?
  • Public health recommendations on breastfeeding
  • Why do we need a breastfeeding policy?
  • Why is communication important to creating a breastfeeding friendly workplace?
  • Legislation
  • Purpose of the toolkit
The breastfeeding policy
  • Writing a breastfeeding policy for your workplace
  • Elements of the breastfeeding policy - recommendations for what elements to include in a breastfeeding policy are included in this section, including suggested policy content and wording for many different types of organisations and worksites.
  • Policy standards
  • Revision and approval of the breastfeeding policy
  • Who are the target audiences?
  • Identifying communication channels in your workplace
  • Allocating responsibility for communication channels
  • Examples of communication channels and key messages
  • Communication within a BFW accredited workplace

Putting it into practice

  • Timing of discussions relating to breastfeeding support
  • When breastfeeding doesn't work out
  • Negotiating lactation breaks
  • Expressed breastmilk in the workplace
  • Return to work seminars and Breastfeeding Education Classes
  • Managing the concern of others
  • Supporting documents

What next?

  • What happens after you develop a Breastfeeding Policy and communications strategy?

Electronic templates

  • A range of electronic templates are provided on CD with the toolkit

Developing a breastfeeding policy and communication strategy for your organisation is available to purchase individually, or is available as a set of three with the other BFW toolkits:
Together, all three toolkits prepare an organisation to apply for Breastfeeding Friendly Workplace accreditation

Purchase all three toolkits at the same time to save $100 on the total cost, and also receive a sturdy work file to keep them together along with additional ABA resources for free.  Additionally, apply for an BFW accreditation audit within 12 months of purchasing the set of three toolkits and your organisation will receive a discount on your accreditation audit fee.

For prices and to order, please download the toolkit order form below...
PDF icon BFW Toolkit Order Form V4.1 0217.pdf268.31 KB