Board of Directors and CEO


Robyn Hamilton

Margaret Grove, President
B.A. (Hons), Dip Ed, M.A., Certificate IV in Breastfeeding Education, Certificate IV in Training and Assessment

Margaret Grove has been a breastfeeding counsellor since 1983. She has held a variety of roles in ABA including Group Leader, trainer and assessor. Margaret was a director on the ABA board from 2001 for 7 years, 3 of these as National President. 

Margaret was the community representative on the Advisory Panel for the Marketing in Australia of Infant Formula (APMAIF) for 5 years from 2009. In her paid work, Margaret is the author of HSC maths textbooks and is a retired maths teacher.

Margaret lives in Sydney with her husband Geoff. They have 3 children and 2 grandchildren.


Karin Collinson, Honorary Treasurer
MBA (Tech Mgt), BEng (Elec)

Karin has been a volunteer breastfeeding counsellor since 1992, and has held many group, branch and national volunteer roles in the Association, including Group Leader. Karin is also a Trainer and an Assessor with ABA, focusing predominantly on training new volunteers.  

Before retiring, Karin's paid work positions in the last 15 years were various senior leadership positions within the Australian Taxation Office, with responsibility for strategic litigation, law design and implementation, strategic decision making and responsibility for large teams and budgets. 

Karin holds a Bach of Commerce from UWA, a Masters of Advanced Taxation from UNSW and is a Chartered Tax Adviser with the Tax Institute.

Karin is a passionate advocate of breastfeeding and of the need to provide support to parents and workplaces to encourage and increase breastfeeding rates.

As an ABA member for more than 30 years, Karin is proud to now serve as a Director to ensure breastfeeding is recognised as important and culturally normal in Australia.








Frieda Maher, Director

Frieda runs a strategy and sales consulting firm that uses the best of people and technology to grow our clients’ revenue and improve productivity.  

Her experience includes 20 years in sales and IT leadership roles in global multinationals and ASX100 businesses, before establishing a consulting firm that transforms the sales and service capabilities of clients ranging from sole proprietors to large corporates.  

Frieda joined ABA in 2003, shortly after the birth of her first child and qualified as a Breastfeeding Counsellor and Community Educator in 2009. She has been actively involved as a volunteer at all levels, with a particular interest in supporting ABA through social media, as well training and mentoring new volunteers.



Steve Miller, Director

Bachelor of Computing (Hons) - Monash University, Masters of Business Administration (executive) - University of NSW

Steve is an IT professional with more than 20 years experience implementing marketing and analytics solutions for some of the leading brands across the UK, ANZ and Asia.  He’s passionate about the success of his customers and loves to use his technical skills to solve complex problems.

Steve lives in Melbourne, is the proud father of 4 breastfed children and a strong advocate for breastfeeding.\







Adrienne Picone, Director

Adrienne Picone is currently the CEO of Volunteering Australia (VA). She has been in this role for 18 months, and prior to starting at VA, Adrienne was the CEO of Volunteering Tasmania. Adrienne is an advocate for the for-purpose sector, and strives to ensure that volunteering is universally acknowledged as being integral to the social, economic and cultural cohesion of our community.

Adrienne has worked with volunteers for over 15 years as a Volunteer Manager, trainer and management consultant.  She has qualifications in education and extensive experience with Local and State Government as well as for-purpose organisations.  

Adrienne was an ABA Breastfeeding Counsellor and Group Leader in the 1990s, and is delighted to make a contribution to the Organisation in a governance capacity.


Helen Hovenga, Director

Helen has an undergraduate degree in Psychology, a Masters Degree in Human Resources, 20 years of HR experience and 25 years as a people leader. She has worked in multiple industries in large, complex companies including Mars, Toyota, Myer, Coles, Carlton & United Breweries, Cleanaway and Newcrest Mining. She now works as the Executive Director of People & Culture with the Peter MacCallum Cancer Centre.

Helen is a skilled and accredited facilitator, coach, change manager and strategist and specialises in culture change, organisational design, people strategy, talent management, high performance teams and leadership development.

She brings breadth and depth of skills across all aspects of HR and has partnered with Executives, CEOs and Boards in developing and delivering the People Strategy. 

Helen completed her breastfeeding journey in 2015 after 10 years of ongoing feeding through the births of her three children. She is a strong advocate of breastfeeding to improve health and wellbeing outcomes for children


For more information about the ABA Board of Directors, see the information guide and the ABA Director position description. 




Alison Boughey, CEO

Alison’s professional background spans 20+ years in the areas of physiotherapy and public health. Throughout her career Alison has gained a wealth of experience, including 10 years as a healthcare consultant and, most recently, three years as a CEO.  

Alison has spent an extensive amount of time working in women’s health – notably in the parent education department at the Mercy Hospital for women in Melbourne, where she taught breastfeeding classes to expectant mothers and fathers. Since then Alison has worked as a Management Consultant in the healthcare sector, which involved improving organisational systems, processes and strategies. Her most recent role was CEO of Positive Women Victoria, a state-based organisation whose role is to provide support and advocacy for Victorian women living with HIV. 

In her current position with the Australian Breastfeeding Association Alison hopes to provide leadership and guidance as ABA moves through the next exciting phase of its journey in supporting Australian families with breastfeeding.