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Board of Directors and EO


Board of Directors

Margaret Grove, President

B.A. (Hons), Dip Ed, M.A., Certificate IV in Breastfeeding Education, Certificate IV in Training and Assessment

Margaret Grove has been a breastfeeding counsellor since 1983. She has held a variety of roles in ABA including Group Leader, trainer and assessor. Margaret was a director on the ABA board from 2001 for 7 years, 3 of these as National President.

Margaret was the community representative on the Advisory Panel for the Marketing in Australia of Infant Formula (APMAIF) for 5 years from 2009. In her paid work, Margaret is the author of HSC maths textbooks and is a retired maths teacher.

Margaret lives in Sydney with her husband Geoff. They have three children and three grandchildren.

Karin Collinson

BCom, MAdvTax, CTA

Karin has been an ABA member for more than 30 years, and a volunteer breastfeeding counsellor since 1992. She has held many group, branch and national volunteer roles in the Association, including Group Leader. Karin is also a Trainer and an Assessor with ABA, focusing predominantly on training new volunteers.

Before retiring, Karin's paid work positions in the last 15 years were various senior leadership positions within the Australian Taxation Office, with responsibility for strategic litigation, law design and implementation, strategic decision making and responsibility for large teams and budgets.

Karin holds a Bach of Commerce from UWA, a Masters of Advanced Taxation from UNSW and is a Chartered Tax Adviser with the Tax Institute.

Karin is a passionate advocate of breastfeeding and of the need to provide support to parents and workplaces to encourage and increase breastfeeding rates.

Karin is proud to now serve as a Director to ensure breastfeeding is recognised as important and culturally normal in Australia.

Sally Eldridge

BA, Grad Cert Public Sector Administration, Certificate IV Breastfeeding Community Education

Sally has been a community educator and advocate with the Australian Breastfeeding Association since 2003 and a member for twenty years. With a passion for supporting women to combine breastfeeding and employment, Sally was the National Manager for Breastfeeding Friendly Workplaces program from 2003 to 2007. In this role she oversaw re-branding and growth of BFW, and contributed to ABA's advocacy to the Parliamentary Inquiry into Breastfeeding in Australia, and the campaign for paid parental leave. More recently, Sally has been a member of ABA's Advocacy Working Group.

Sally had a career of over thirty years in the Commonwealth Public Service and held positions in policy, program and case management in Sydney, Melbourne and Canberra, along with several overseas postings. Now retired, Sally is pleased to have the opportunity to contribute to the work of the Board, supporting the association and its volunteers. She believes that with strong support and evidence-based information, more women can breastfeed and breastfeed for longer, empowering them as parents.

Sally lives in Canberra with her partner and two adult children.

Cate Uhe

Bsc (Hons), Grad. Dip Ed, Dip Business Management, Dip Breastfeeding Management, Cert IV in Training & Assessment, Cert IV in Management (Frontline and Human Resources), Cert IV in Breastfeeding Education.

Cate has been involved as an ABA volunteer over the past 29 years across all levels of the Association; local, regional, branch and national level and lived in a number of different states, as well as continuing to work as an ABA volunteer while living overseas. Nationally, she has been involved in the breastfeeding information area and more recently her ABA work has been in the training and education area. She was on the ABA Board previously before moving to live overseas.

Cate has very strong communication and project management skills and an extensive background in human resources and volunteer management through her work in the community sector as a manager. In addition she has many years of experience in training, coaching and mentoring.

She is passionate about the work ABA does to support women and their families as well as the role ABA has in education across the wider community. As a mother of three and grandmother of one she understands the importance of ABA’s inclusive, non-judgemental approach and the strength of the grassroots network in providing the peer support.

Daile Kelleher, Vice President

In her professional life, Daile manages a not-for-profit focusing on women’s health in Queensland.

Daile has experience as an executive in non-profit organisations, including those that are member and volunteer led and driven.

Her governance and industry experience include as a current Management Committee member of Ending Violence Against Women Queensland representing the women’s health sector, member of the ANROWS (Australia’s National Research Organisation for Women’s Safety) Practitioner Engagement Group, and as a member of the Women’s Health Services Alliance of Queensland.

Daile has a happy and healthy breastfed baby who attends board meetings with her and while it can create a distraction for board members at times, also reminds us of why we do what we do! She lives in Brisbane with her husband, 2 stepchildren, baby and a very grumpy cat.

Louise Brown

Louise attended her first ABA meeting in Katherine, Northern Territory, when her eldest was one week old. She is a Breastfeeding Counsellor and Community Educator and has held the roles of Group Leader and Regional Representative. Louise still attends her group meetings in Queensland and is proud to be serving on the Board.

Leila Forde

Leila Forde (MA, BA(Hons)/Dip Ed, Grad Dip Counselling and Psychotherapy, Dip in Breastfeeding Management, IBCLC, Dip in VET, Cert IV in BE)

Leila has been a Breastfeeding Counsellor for 31 years, and is a Community Educator, Learning Programs Manager, Trainer and Assessor.  She has held a variety of roles in ABA including Group Leader, Regional Rep, and ACT NSW Branch Training Manager.

In her paid work, Leila is a Counsellor and Psychotherapist, IBCLC Lactation Consultant, and music teacher. She has previously been a secondary school teacher and university lecturer.

In her spare time, Leila enjoys playing the piano and walking her dog. She lives in Sydney with her husband, Kevin, and has two children and one grandchild.

Leila feels honoured to serve as a Director of ABA. She is committed to helping and empowering mothers to breastfeed and to creating a community where breastfeeding is valued and recognised as culturally normal.


Katie Cross

Member of ABA for 33 years, was a counsellor for 10 years.

Currently working as a Maternal and Child Health Nurse in the outer suburbs of Melbourne.

When not a work enjoys spending time with grandchildren, running and following AFL football.


Dominique Bougoure, Honorary Treasurer

MBus (Professional Accounting), BBus (Hons), CPA

Dominique is a financial services professional with over 10 years experience in retail and investment banking in Australia and the United Kingdom.

She works closely with senior executives to develop and execute organisational strategy and successfully deliver key business priorities and goals. She is experienced in financial and business planning, management reporting, operating model design, communications and corporate governance.

Dominique was introduced to the ABA through friends and family who have benefited from the association’s support and education services. She looks forward to contributing to the ABA as a Board member and playing her part in the ongoing success of the association, for the benefit of its members and volunteers.



Genevieve Finey

MHealth Management, Grad Cert Diabetes Education, Grad Dip Midwifery, BHealthSc (Health Management), BNursing.

Genevieve is a Registered Nurse and Midwife and is currently on Maternity leave from her senior leadership position as a Clinical Midwife Manager,

In her professional role Genevieve has worked clinically providing care to Women and their families through the Antenatal, Intrapartum and Postnatal periods in their journey to parenthood. 

Additionally, she has had experience in Childbirth Education, Policy development, Health Service Reform and Human Resource Management including Change Management.

Genevieve has lived in Darwin since 2011 with her husband and her breastfeeding journey started in March 2021 with the birth of her daughter, Imogen.

Passionate about supporting pregnant women and their families as they transition into parenting, Genevieve has always been a strong advocate for the Australian Breastfeeding Association and the services they provide for Women and Health Care Professionals. She is delighted to be a board member and have the opportunity to contribute to the association she has admired for so long.

Executive Officer

Victoria Marshall-Cerins

BA Hons, MSc, Grad Dip Community Education, Prof Cert Not-For-Profit Management, Grad Dip Childbirth Education, Dip AMI Montessori Early Childhood Education 0-3, 3-6, Certificate IV in Breastfeeding Education.

Victoria is a passionate and strategic not-for-profit leader with over 10 years’ senior management experience in the areas of volunteering, education and health, both in Australia and internationally.

Since becoming a mother in 2001, Victoria has supported pregnant women and their partners through the transition into parenting, as a qualified independent childbirth educator, doula and early childhood educator.

Victoria lives in Melbourne with her husband and two teenage children.


For more information about the ABA Board of Directors, see the information guide and the ABA Director position description.