ABA is delighted to announce a warmth network partnership with Ameda. As a long-term supporter of ABA, the Association is thrilled to continue its relationship with Ameda.
Ameda was founded over 75 years ago by Swedish engineer, Einar Egnell. Since then, we have been able to provide new mothers with a comfortable and effective breast pumping experience.
At Ameda, we understand and acknowledge that breastfeeding is important for you and your baby. Breastfeeding should take priority over breast pumping where possible. However, in the case that you are unable to breastfeed, we are here to support you! Whether you are after an electric breast pump or a manual breast pump, we have a solution to fit your needs.
Ameda's Airlock Protection
So, why Ameda? What makes Ameda stand out from our competitors? It is our proven airlock protection, which protects both mum and baby when pumping breastmilk. The Ameda range of breast pumps are loved by mothers all over the globe because portable, quiet and affordable.
As part of our ongoing mission to be active in the global breastfeeding community, we at Ameda support and comply with the World Health Organization's goals, including its International Code of Marketing Breast Milk Substitutes, also known as the WHO Code. This is a voluntary standard adopted in the 1980s to stop the marketing of breastmilk substitutes and to promote lactation and breastfeeding worldwide, in support of the health of mothers and babies.
The primary purpose of the WHO Code is to protect mothers and babies from the highly effective, aggressive and predatory marketing of substitutes for breastfeeding (ie infant formula, bottles, artificial nipples) at the most vulnerable period of their lives, the birth of a new baby. The Code is in place to 'contribute to the provision of safe and adequate nutrition for infants, by the protection and promotion of breast-feeding, and by ensuring the proper use of breast-milk substitutes, when these are necessary, based on adequate information and through appropriate marketing and distribution.'
Ameda is one of the few companies that is WHO code compliant in the breastfeeding solutions category. Not all major breastfeeding products manufacturing companies abide this voluntary determination of standard.
To view Ameda's range of pumps and accessories and learn more about the company, please visit https://aba.asn.au/ameda.