National Mothering Week 2024 | 6-12 May
Held annually in the week leading up to Mother’s Day, National Mothering Week (NMW) is all about celebrating mums, recognising the mothering experience, and holding space for mum-to-mum connection.
It is also about reminding the broader public about the importance of providing support to mums – at every stage of motherhood.
2024 is ABA's 60th anniversary year and with this milestone in mind, this year's NMW theme is, 60 years of endless love, reflecting the name of our special 60th anniversary rose, 'Endless love'.
Free events in National Mothering Week 2024
In your local community
ABA local groups are a ready-made social network of local parents. Search your ABA local group calendar for free National Mothering Week celebration events near you.
'Preventing babies and children from ingesting household nasties' live stream event
Jump into this FREE National Mothering Week, special Connect & Share session.
Tues, 7 May 2024, 7:30pm AEST
60 years of endless love
This National Mothering Week we celebrate the diverse and evolving nature of motherhood over the past six decades.
From the traditional role of housewife and stay-at-home mum to the 'back-to-nature' lifestyles of the 60s and 70s, the impacts of the women's liberation movement and the emergence of today's working mums and mummy influencers, ABA has been there to support and empower the many faces of motherhood. Reflecting on the challenges faced, breakthrough moments experienced, and the shifting attitudes towards breastfeeding across generations, one constant remains—the endless, nurturing love of motherhood.
Read the full media release here.
Lauren
New mum Lauren reflected on how ABA provided trusted breastfeeding information when she had baby Celia a few months ago.
If it wasn't for the education and information that came from ABA, I am not sure we would've been as successful at breastfeeding
Ainslie
Mum to three teenagers, she believed in trusting herself as she knew her babies best back when she had her three children in the 2010s.
For me, and I think the biggest thing for new mums, is just finding the trust in yourself that you know your baby best. You’ve also got all these ABA resources and support, so keep an open mind.
Katie
A mother of two and a grandmother of three, she joined ABA after meeting with them in the 1980s.
Forty years ago, when I was doing my midwifery training, I came across ABA. Some volunteers came to talk to the students and give us more information about breastfeeding. So, when I had my first baby 35 years ago, it was a no-brainer that I joined ABA before I had Adele.
Caitlyn
A mother of one (Kaylee, 5 months old), she found ABA from a local group's Facebook page
I realised that ABA was a trusted source of information, and I wanted them to be my single source of truth when I was going through learning how to breastfeed.
ABA Virtual Village 24/7: The First 72 hours - Part 1
We are delighted to announce the up and coming launch of a brand new online learning and support resource. Designed especially for expectant and new parents, The First 72 Hours will guide you through the experiences of the first 3 days with your new baby.
The First 72 hours - Part 1 will be available from Thursday 9 May, guiding you through the first 24 hours with your new baby.
This package will be available free with ABA Virtual Village!
National Mothering Week 2024 special promotions
Planning to send flowers for Mother's Day, 12 May?
If you're thinking of sending flowers, please consider using Petals Florist Network. When you order through the link below, you get a 10% discount on your order and ABA receives a donation worth 10% of your order too.
Is your baby due in National Mothering Week?
Become an ABA Virtual Village member in NMW and we'll package up a free copy of our fully updated and comprehensive breastfeeding book, Breastfeeding: a practical guide, completely free. (RRP:$44.95)
Free gift for new NMW gift members
Thinking of gifting the mum-to-be in your life with convenient and accessible online breastfeeding support? If you purchase a Gift membership in National Mothering Week, we will send your giftee a hardcopy of our beautiful and comprehensive breastfeeding book, Breastfeeding: a practical guide, absolutely free!
