Breastfeeding Helpline fridge magnets are a free resource to hand out to families seeking breastfeeding support. The Australian Breastfeeding Association (ABA) runs the National Breastfeeding Helpline 1800 mum 2 mum (1800 686 268). The Breastfeeding Helpline is available 24 hours a day, 7 days a week. It is staffed by trained, volunteer counsellors who answer calls on a roster system in their own homes. Fridge magnets size is 70 x 35 mm