Secure the future of the Breastfeeding Helpline, for every parent, across Australia.
Help us protect ABA’s trusted services — the Helpline, LiveChat, volunteer training, and health professional education — by calling on your MP to advocate for 4-year Australian Government funding.
Why this matters
Breastfeeding isn’t always easy — but timely support makes all the difference. ABA’s 24/7 Helpline and LiveChat services provide trusted, evidence-based help to thousands of families every year, wherever they are. These services reduce pressure on hospitals, improve breastfeeding outcomes, and empower women with the confidence to continue. They’re a lifeline — and they must be protected.
What women say about Helpline and LiveChat
Everyone I’ve spoken to through the Helpline has been warm, kind, patient and abundantly knowledgeable. I’m forever grateful. — Anna
LiveChat helped me immensely when I was too anxious to speak on the phone. I felt heard and supported. — Sharni
I am very appreciative of the information provided and not only did the volunteer answer my question, but she checked in on how I was going which prompted us to talk about the challenging start to parenting and I received even more help. — Vivienne
I felt heard and supported and left the conversation feeling reassured and confident which made the world of difference because I felt so alone and like I was failing — Renee
The counsellor genuinely wanted to help me like a friend would. — Melanie
I was emotional and stressed and I got off the phone feeling much calmer and like everything would be ok. — Rachel
What are the issues?
- Short-term funding: ABA currently receives only 12-month funding, making long-term planning impossible.
- Outdated infrastructure: The digital systems supporting the Helpline and LiveChat are at end-of-life and risk failure.
- Volunteer sustainability: Without investment in training and support, ABA’s skilled team of volunteers is under strain.
- Health professional education: ABA’s gold-standard training for midwives, GPs, nurses and allied health workers needs continued support.
What are we asking for?
We’re calling on the Australian Government to approve a 4-year, $14.8 million funding commitment to:
- Sustain and strengthen the National Breastfeeding Helpline and LiveChat services
- Upgrade critical telecommunications infrastructure
- Support and train ABA’s volunteers
- Expand culturally safe, multilingual access for priority communities
- Continue delivering accredited breastfeeding education to health professionals
How you can help
ABA’s 30,000 members and volunteers are the heart of this campaign. Together, we’re asking every federal MP to advocate for the future of the Breastfeeding Helpline.
Take action now - it only takes few minutes and could make all the difference
Received a reply from your MP? Please forward it to ABA and help us track our impact.
