All Australian families have the right to make informed decisions about feeding their baby based on objective factual information free from confusing and exploitative marketing.
ABA calls on the Australian Government to legislate the WHO Code in full.
June 2024
The ACCC has called for submissions from interested parties about re-authorisation of the MAIF Agreement.
What is the MAIF Agreement?
In Australia, we have a voluntary industry agreement (companies are not required to sign up to it), called the Marketing in Australia of Infant Formulas (MAIF) Agreement. The Agreement fails to protect Australian families from manipulative marketing practices and affects their ability to make informed decisions about infant feeding. The MAIF Agreement has just been reviewed and you can read the Final Report below.
April 2024
The Australian Government's review into the Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement (the MAIF Agreement) was released. ABA and WBTi Australia made a joint statement.
Our project partners
The WHO Code Advocacy Project is making a positive and lasting change to support the health of mothers, babies and the whole community. We have partnered with these key public health organisations, universities and individuals in a collaborative effort to ensure that the marketing and promotion of breastmilk substitutes is appropriately regulated.
![Partner logos](/sites/default/files/styles/large/public/2023-12/Untitled%20design%20%286%29.png?h=5dcbbc94&itok=8H_GcclX)
Watch the WHO Code Taskforce webinar Oct 2022
These experts agree that Australian parents should be able to make informed decisions about infant feeding without interference from exploitative marketing.
![sticky notes on a wall](/sites/default/files/styles/cards_310x250_/public/2022-05/bigstock-Mockup-Sticky-Note-Paper-On-Th-404151755.jpg?h=0eafbf7e&itok=_HwSZNDd)
The WHO Code FAQs
![BFW work image](/sites/default/files/styles/cards_310x250_/public/2022-04/BFW%20work%20image.jpg?h=31a53609&itok=YAkAVdaT)
The WHO Code in detail
![WHO UNICEF REPORT](/sites/default/files/styles/cards_310x250_/public/2022-05/Untitled%20design_0.png?h=8a7fc05e&itok=3x8jMQaN)
Report: Impact of Formula Milk Marketing
![WHO UNICEF Digital Marketing](/sites/default/files/styles/cards_310x250_/public/2022-06/Untitled%20design%20%284%29.png?h=57024e64&itok=mog8GT7Q)