This short explanatory video was produced by the Australian Breastfeeding Association’s WHO Code Advocacy Project in 2023 and features people from a variety of professions, specialities and organisations who are committed to advocating for national adoption of the International Code of Marketing of Breast-milk Substitutes and subsequent WHA resolutions (The WHO Code). Adopting The WHO Code will serve to protect families in Australia from false and misleading marketing and advertising of breast-milk substitutes when they are making important infant feeding decisions.
You can read more about The WHO Code, Australia’s National Breastfeeding Strategy, current developments in Australia's regulatory landscape, and how ABA addresses these issues on the ABA website HERE.