The warm chain of support for breastfeeding in Australia

Breastfeeding is a natural, renewable food that is environmentally safe. Breastfeeding is produced and delivered without pollution, packaging or waste and is the sustainable solution that is good for the planet and its people. Prioritising and supporting breastfeeding will reduce the growing climate impact of artificial infant feed supply chains. 

During WBW2025 take your place alongside ABA in the warm chain of support for breastfeeding support in Australia. 

Fill out the special WBW25 postcard and send it back to us for addition to our special World Breastfeeding Week 2025 wall of links in the Warm Chain. 

Download the Warm Chain postcard

Who are the key links in the warm chain of support for breastfeeding?

Dads and partners are a key member of the breastfeeding team. When dads and partners support breastfeeding and are involved in caring for their baby, breastfeeding improves. 

Midwives have a powerful influence on a woman's decision to breastfeed and on the success of her breastfeeding experiences. Quality midwifery care improves maternal and infant survival, health and well-being throughout the antenatal, birth and postnatal periods.

ABA volunteers provide unconditional breastfeeding peer support to mums and their families when they need it most. 

Lactation consultants play a key role in assisting mothers with establishing and maintaining breastfeeding, including in difficult and high-risk circumstances.

Breastfeeding advocates come in from all walks of life. They include parents, ABA volunteers, academics, government officials and politicians to name a few. They are united in a vision of a breastfeeding-inclusive society.

Academics play a key role in promoting, supporting and advocating for breastfeeding, through education, research and dissemination of research findings. 

Employers play an important part in ensuring that women have access to their workplace rights in combining work and breastfeeding.

Community members play an important part in promoting and supporting breastfeeding in society. By sharing personal experiences and strategies they have a positive influence on infant feeding choices

Adapted from WABA's World Breastfeeding Week 2025 resources.