World Breastfeeding Week 2025 | 1 to 7 August
World Breastfeeding Week (WBW) is celebrated worldwide annually from 1 to 7 August. This global campaign aims to raise awareness about the importance of breastfeeding and its many advantages.
The 2025 theme is, ‘Prioritise Breastfeeding: Create sustainable support systems’ because when communities come together to support breastfeeding mothers, the benefits last generations. For over 60 years, the Australian Breastfeeding Association (ABA) has been a huge support for mothers, especially for those without local family support, through our local groups, our various national helpline services, our workshops and classes and in recent times, the Translating and Interpreting services (TIS).
This World Breastfeeding Week, ABA plays an important role in the Warm Chain of Support for Breastfeeding, by providing women and their families with timely and accurate information, as well as practical and emotional support to enable women to achieve their breastfeeding goals.
ABA is a key link in the warm chain of support
Kathleen
Kathleen, mum to 13-month-old Florence and 3 year old Leo, has made solid friendships at her local group and enjoys attending each month.
When I had my son and being a new mum, I was looking for things in the local area as I had a little bit of difficulty with breastfeeding. I joined a local meet up where I got support with breastfeeding and met some local mums. I also joined ABA as a member and kept my knowledge up to date via their website.
Caterina
Caterina called ABA's National Breastfeeding Helpline for support with her first baby.
ABA has helped me numerous times as a first time Mum. My most recent call gave me a different perspective to what I thought might be the issue and some excellent tips to try, one of which has saved my sleep!
Lanita
Lanita's family all live in Thailand so after the birth of her two babies she found a second home at ABA.
I joined a local group and found my tribe through this group. This wasn’t just support, it was family away from family.
Keita
Keita turned to ABA's LiveChat when she had a newborn and was feeling overwhelmed.
Throughout my journey this chat saved me!! Especially in the early days where you feel like it's just you and your newborn in the whole entire world. So isolating but this provides comfort.
Free WBW25 events
Local World Breastfeeding Week events in your community
Various, check the calendar for details
Connect with a ready-made social network of local parents for World Breastfeeding Week celebrations.
Sustaining and supporting breastfeeding: a free webinar for support people
Thu, 7 August, 7:30-9:00 pm AEST
Specially designed for grandparents, extended family members, friends and other support people.
Special offer during WBW25
Events for ABA Virtual Village members
Multiples Breastfeeding Preparation Session
Sat, 2 Aug, 12:00-2:00 pm AEST
Newborn Virtual Village - Wellbeing
Tue, 5 Aug, 1:00-2:00 pm AEST
Connect & Share - Beyond the newborn stage
Tue, 5 Aug, 7:30-9:00 pm AEST
Breastfeeding Preparation Session
Wed, 6 Aug, 7:00-8:30 pm AEST
Newborn Virtual Village - Comfortable attachment
Thu, 7 Aug, 10:00-11:00 am AEST
