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Vision & Mission



Breastfeeding is recognised as important by all Australians and is culturally normal.


As Australia’s leading authority on breastfeeding, we support, educate and advocate for a breastfeeding inclusive society.

Strategic Framework

The following strategic areas are key to achieving our mission and working towards our vision.

  1. Breastfeeding peer support
  2. Health professional education in breastfeeding
  3. Advocacy
  4. Community education
  5. Public awareness and promotion of ABA
  6. Organisational viability
  7. Training, education and resources
  8. Governance and organisational development