Looking to create a welcoming space?
Show your commitment to supporting mothers and families with our Breastfeeding is Welcome Everywhere initiative.
Sign-up to the FREE Breastfeeding is Welcome Everywhere recognition with the Australian Breastfeeding Association
This recognition shines a spotlight on spaces venues and spaces where mums can feel comfortable and confident breastfeeding on the go. From shopping trips to exploring new areas or attending appointments, Breastfeeding is Welcome Everywhere recognises locations offering a safe, welcoming and respectful environment for breastfeeding
Why join our Breastfeeding is Welcome Everywhere initiative?
Discover the importance and benefits of being breastfeeding-friendly.
Expand your customer base
By becoming recognised as a BWE venue, you open your doors to a broader demographic of customers, including mothers and families. This initiative demonstrates your commitment to providing a supportive and inclusive environment for all patrons, enhancing your reputation as a family-friendly establishment.
Strengthening community ties
Joining our initiative allows you to actively contribute to the wellbeing of your local community. This can lead to increased loyalty among customers and positive word-of-mouth recommendations.
Sticker for display
A ‘Breastfeeding is Welcome Everywhere’ to showcase at the entrance to your venue.
Digital posters
Access digital posters to print and display, promoting your welcoming and family-friendly environment.
Online presence
Feature on ABA’s interactive online map: increasing recognition of your venue name and address in your community.*
To be eligible your venue needs to:
- Be publicly and easily accessible for mothers, ensuring they can drop in for spontaneous visits
- Be available to the general public
- Have employees and management with welcoming attitudes
- Comply with the Sex Discrimination Act 1984.
Here's what you'll receive in your recognition pack:
- Bright and colourful BWE sticker, designed to be displayed at the entrance of your premise.
- A selection of digital posters that can be easily printed and displayed.
- Digital information cards for both yourself and employees, offering FAQs related to breastfeeding rights in public and guidance on managing potential conflicts of interest.
- A place on ABA’s interactive online map, incorporating your venue name and address.*
*please note only venues that are readily accessible to members of the public will be featured on the map
FAQs
We appreciate the enthusiasm of Early Childhood Education and Care (ECEC) services in joining this program. However, it's important to highlight that our primary focus is on identifying venues where mothers can comfortably breastfeed while out and about in the community.
We are excited to introduce a breastfeeding-friendly program tailored specifically for ECEC services.
The eligibility criteria for the BWE recognition focus on venues that are accessible to the general public. These encompass a range of spaces, including cafes, restaurants, shopping centres, libraries, community centres, and areas with waiting rooms.
We value the interest shown by hospitals and large medical establishments in supporting breastfeeding. Unfortunately they do not align with the specific criteria established for this program, which centres on enhancing breastfeeding-friendly environments in publicly accessible spaces frequented by the broader community.
It's worth noting that we have two distinct breastfeeding friendly services available for hospital environments, ensuring appropriate support within those settings.
Are you a Hospital or Child and Maternal Health Service?
The Breastfeeding is Welcome Everywhere recognition is for public spaces open to everyone, like cafes and libraries. Health facilities such as Child and Maternal Health Services and Hospitals, don't fall under this program as supporting breastfeeding mothers and families is a key part of your core service.
While we appreciate your interest, this program focuses on creating breastfeeding-friendly environments in spaces open to the wider community.
Please visit ABA Marketplace to find resources for your services.
Let's get started. Submit your Expression of Interest Form today.
By joining as a recognised Breastfeeding is Welcome Everywhere venue, you're creating a welcoming and safe environment that embraces mothers and families. Join us in making a difference!
Presentation of Breastfeeding is Welcome Everywhere sticker to the Office of Magenta Marshall MLA in Rockingham, WA.
Presentation of Breastfeeding is Welcome Everywhere sticker to the Sassafras Cafe in Paddington QLD with Larissa Waters Leader of the Australian Greens in the Senate
Breastfeeding is Welcome Everywhere sticker on display at Raymond Cafe in Sale VIC
Breastfeeding Friendly Workplace
Breastfeeding Friendly Early Childhood Education and Care Service
Baby Care Rooms
Breastfeeding in public
