What is included in the recognition?
Your ECEC service and educators will be provided with resources that have been specifically designed to help support breastfeeding mothers.
Certificate and sticker of recognition
To display in your ECEC centre to show your support of breastfeeding mothers.
Unlimited access to a learning module for educators.
Digital information postcards for parents
These cards can be distributed to mothers and parents providing information on how your ECEC service can support breastfeeding families.
Available to print and display in your ECEC centre to show your support of breastfeeding mothers.
Listing on our website
Once your ECEC service becomes recognised you will be included in our list of recognised ECEC services.
Learning module for educators
Access to a 30-45 minute module covering practical workplace information on using expressed breastmilk and caring for breastfeed infants and young children. Topics include:
Needs & legal rights of breastfeeding mothers
Appearance of expressed breastmilk
Storing, handling & preparing expressed breastmilk
How your ECEC centre can support breastfeeding mothers
All educators are issued with ABA education certification
Recognition renewed every 12 months
$160 every two years
Recognition renewed every 2 years
Prices above are for one recognition per centre, discounts available for multi-centre certification. Prices do not include GST. Please email firstname.lastname@example.org for more information.
Requirements for recognition
There are six essential requirements for ECEC service to agree upon before receiving recognition
Breastfeeding policy or guidelines
Confirming there is a policy or guideline in place at the service that supports breastfeeding
Ensure that all employees are aware of the breastfeeding policy or guidleines
Information for parents
Provide information to parents about how the service supports breastfeeding at enrolment and ongoing points of contact
The service meets and follows the current Australian guidelines for the appropriate handling, storage and preparation of expressed breastmilk
Provide an appropriate space in the service for mothers to breastfeed or express if they need to
Agree to maintaining a breastfeeding friendly supportive culture in the workplace
Why become recognised as a Breastfeeding Friendly ECEC Service?
Early childhood experiences and caregiving practices, including breastfeeding, are critical to optimal human development. Supporting breastfeeding aligns ECEC services with Quality Area 2 under the National Quality Standard. This standard aims to safeguard and promote children’s health and safety, minimise risks, and protect children from harm, injury and infection.
ECEC services benefit when they support families where they are at. This includes supporting women to breastfeed. Quality Area 6 under the National Quality Standard aims to recognise that collaborative relationships with families are fundamental to achieving quality outcomes for children. Also essential are community partnerships based on active communication, consultation, and collaboration
The Sex Discrimination Act 1984 (Cth) makes it unlawful to discriminate against women who are breastfeeding, including those who need to take short breaks at work to express milk. It is against the law to discriminate, directly or indirectly, against a woman based on sex, breastfeeding status, pregnancy, or carer’s responsibility. Breastfeeding status includes expressing milk. It is generally against the law to tell a woman not to breastfeed or express in the workplace. Federal laws are reinforced by laws in all Australian states and territories that protect breastfeeding. It would be against the law, for example, for an ECEC service to:
- refuse an application for a child care place, or not offer a place, because a child is breastfed
- discourage a mother from continuing to breastfeed when her child starts in care
- not let a woman breastfeed or express milk on their premises,
- refuse to feed a child its mother’s expressed breast milk
- do anything else that makes it difficult for parents to continue giving breast milk to a child while they in their care.
- Guideline 4 of the Australian Dietary Guidelines is to Encourage, Support and Promote Breastfeeding and reflects National Health and Medical Research Council Infant Feeding Guidelines that recommend exclusive breastfeeding to 6 months, and continued breastfeeding to 12 months and beyond for optimal health of women and children.
- The Australian National Breastfeeding Strategy 2019 and beyond (ANBS), prioritises actions to increase breastfeeding friendly environments, including ECEC settings.
- Breastfeeding is a preventative women’s and child health strategy. Support of breastfeeding in ECEC settings aligns with the National Women’s Health Strategy 2020-30 (NWHS) and the National Preventative Health Strategy (currently in draft).
- Breastfeeding is a preventative women’s and child health strategy and our resources align with the National Women’s Health Strategy 2020-30 (NWHS) and the National Preventative Health Strategy (currently in draft). They also align with and enable services to meet the requirements of the National Quality Framework for Early Childhood Education and Care and the National Quality Standard Framework.
Interested in being recognised as a Breastfeeding Friendly ECEC Service?
If you are interested, please submit an Expression of Interest Form