Media centre

Latest media releases or statements

20 March 2020 - ABA releases information about breastfeeding and COVID-19

3 March 2020 - ABA releases information about breastfeeding and viral illnesses

5 August 2019 - ABA launches new breastfeeding app, Mum2Mum

3 August 2019 - National Breastfeeding Helpline granted $8.29m in funding

1 August 2019 - World Breastfeeding Week - Empower Parents, Enable Breastfeeding

30 March 2019 - Vital support funding announcement welcomed by Australian Breastfeeding Association

14 February 2019 - Helping mothers for over half a century

24 April 2018 - National Mothering Week 

6 May 2016 - Submission by the Australian Breastfeeding Association To CFAR Infant Feeding Summit

12 November 2015 - Submission by ABA to the Standing Committee on Procedure

27 October 2015 - Joint statement on infant feeding support for individuals who have sought asylum in Australia

17 September 2015 - Australian Breastfeeding Association Infant Nutrition Council Limited Applications

1 Aug 2015 - World Breastfeeding Week.  The Australian Breastfeeding Association calls on more workplaces to become breastfeeding friendly.

13 July 2015 - University of WA

14 May 2015 – Australian Breastfeeding Association urges Government to reconsider changes to parental leave

4 May 2015 – National Mothering Week May 4–10

17 December 2014 – Australian Breastfeeding Association Welcomes Inaurgural Chief Executive Officer

17 November 2014 – National Breastfeeding Helpline Receives 500,000th Call

General media information

The Australian Breastfeeding Association (ABA) welcomes inquiries from the media on breastfeeding issues. This page contains information for the media, including links to policy statements that can be quoted directly and spokesperson contacts.

Useful information for the media

• ABA vision, mission and Code of Ethics
• Information on why breastfeeding is important and/or the benefits of breastfeeding
• Breastfeeding statistics and rates
• Details on ABA's support services

Position statements

These statements detail ABA's position on a number issues and may be quoted directly:

• ABA Position Statement on Breastfeeding (details our position on many breastfeeding issues)
• ABA Position Statement on Donor Milk (details our position on human milk banks and private milk donors/sharing)
• ABA Position Statement on Safe Infant Sleeping

Media interviews

ABA spokespersons (public relations officers) are available in most states and are often available for interview, as well as for providing background information. ABA spokespersons are volunteer breastfeeding counsellors or community educators. To arrange a callback from a Public Relations Officer in your state, please contact the national office marketing team via the details below. 

For non-urgent media requests, please email the following information to our Head Office:

• Your name, contact email, mobile phone number
• Media outlet you represent
• Request
• Deadline

ABA National Office Media Team

Head Office: 03 9690 4620 (9.00am - 5.00pm Monday - Friday)
Contact: Lizzie Stafford or Nitty Brown
Email: marketing@breastfeeding.asn.au 

Previous Media Releases and Statements

8 May 2014 – Thousands of mothers around Australia share #realmotherhood

13 April 2014 - Australian Breastfeeding Association completes trial of innovative new tool Google Glass

27 March 2014 - Tara Moss launches Little Ray of Sunshine rose to celebrate Australian Breastfeeding Association 50th birthday

13 February 2014 - Celebrating 50 years of supporting mothers and babies

13 February 2014 - Celebrating 50 years of supporting mothers and babies - launch event in Melbourne

13 February 2014 - New book tells story of breastfeeding in Australia

13 February 2014 - New book tells story of breastfeeding in Australia - launch event in Melbourne

28 December 2013 - Kathleen Heraghty

21 November 2013 - Royal Australian Air Force (RAAF) becoming breastfeeding friendly

8 November 2013 - Government abandons the most vulnerable

21 October 2013 - Media statement on immunisation

11 June 2013 - ABA counsellor receives Queen's Birthday Honour

18 February 2013 - Infant Feeding Guidelines recognise the need for support

29 January 2013 - Babies: Protecting the most vulnerable in a disaster

23 January 2013 - Breastfeed — Anytime, anywhere — It’s your right

5 November 2012 - Congratulations to Caltex on implementing family friendly practices

24 October 2012 - Report affirms supportive Breastfeeding Helpline

12 October 2012 - Funding cuts jeopardise support to new mothers

29 August 2012 - Media statement

25 August 2012 - Media statement

3 August 2012 World Breastfeeding Week - More than 90% of breastfeeding mothers seek professional help

8 March 2012 Breastfeeding: Talk about mother guilt, dummies and SIDS and factors influencing Australian breastfeeding rates

1 March 2012 Breastfeeding: What difference can one bottle make?