Latest media releases or statements
17 May - Celebrating 1000 volunteers and 26,400 hours of telephone support - Volunteer Week 2021
5 May 2021 - Australian mums make milestone 1 million calls to the National Breastfeeding Helpline
26 April 2021 - Every mum is one in a million this National Mothering Week 3 to 9 May 2021
7 April 2021 - COVID-19 vaccine and breastfeeding infographic launched
12 November 2020 - Guidelines on infant and young child feeding during emergencies
12 November 2020 - Infant and Young Child Feeding in Emergencies Call for Action
12 October 2020 - Mums highlight importance of breastfeeding support during COVID-19
3 August 2020 - World Breastfeeding Week 2020 - Support breastfeeding for a healthier planet
28 July 2020 - Importance of breastfeeding support in the spotlight this August
22 July 2020 - Expert: COVID-19 has prompted a return to breastfeeding
6 July 2020 - Invaluable support for mums in breastfeeding app
20 May 2020 - Breastfeeding mums helping to change communities and lives
11 May 2020 - Interactive online breastfeeding education for expectant parents
27 April 2020 - ABA releases information about mental health support for mums: anywhere, anytime
6 April 2020 - National Mothering Week urges mums to rally together
20 March 2020 - ABA releases information about breastfeeding and COVID-19
3 March 2020 - ABA releases information about breastfeeding and viral illnesses
5 August 2019 - ABA launches new breastfeeding app, Mum2Mum
3 August 2019 - National Breastfeeding Helpline granted $8.29m in funding
1 August 2019 - World Breastfeeding Week - Empower Parents, Enable Breastfeeding
30 March 2019 - Vital support funding announcement welcomed by Australian Breastfeeding Association
14 February 2019 - Helping mothers for over half a century
24 April 2018 - National Mothering Week
6 May 2016 - Submission by the Australian Breastfeeding Association To CFAR Infant Feeding Summit
12 November 2015 - Submission by ABA to the Standing Committee on Procedure
13 July 2015 - University of WA
4 May 2015 – National Mothering Week May 4–10
17 December 2014 – Australian Breastfeeding Association Welcomes Inaurgural Chief Executive Officer
17 November 2014 – National Breastfeeding Helpline Receives 500,000th Call
General media information
The Australian Breastfeeding Association (ABA) welcomes inquiries from the media on breastfeeding issues. This page contains information for the media, including links to policy statements that can be quoted directly and spokesperson contacts.
Useful information for the media
- ABA vision, mission and Code of Ethics
- Information on why breastfeeding is important and/or the benefits of breastfeeding
- Breastfeeding statistics and rates
- Details on ABA's support services
Position statements
These statements detail ABA's position on a number issues and may be quoted directly:
- ABA Position Statement on Breastfeeding (details our position on many breastfeeding issues)
- ABA Position Statement on Donor Milk (details our position on human milk banks and private milk donors/sharing)
- ABA Position Statement on Safe Infant Sleeping
Media interviews
ABA spokespersons (public relations officers) are available in most states and are often available for interview, as well as for providing background information. ABA spokespersons are volunteer breastfeeding counsellors or community educators. To arrange a callback from a Public Relations Officer in your state, please contact the national office marketing team via the details below.
For non-urgent media requests, please email the following information to our Head Office:
- Your name, contact email, mobile phone number
- Media outlet you represent
- Request
- Deadline
ABA National Office Media Team
Head Office: 03 9690 4620 (9.00am - 5.00pm Monday - Friday)
Contact: Lizzie Stafford or Nitty Brown
Email: marketing@breastfeeding.asn.au
Previous Media Releases and Statements
8 May 2014 – Thousands of mothers around Australia share #realmotherhood
13 February 2014 - Celebrating 50 years of supporting mothers and babies
13 February 2014 - Celebrating 50 years of supporting mothers and babies - launch event in Melbourne
13 February 2014 - New book tells story of breastfeeding in Australia
13 February 2014 - New book tells story of breastfeeding in Australia - launch event in Melbourne
28 December 2013 - Kathleen Heraghty
21 November 2013 - Royal Australian Air Force (RAAF) becoming breastfeeding friendly
8 November 2013 - Government abandons the most vulnerable
21 October 2013 - Media statement on immunisation
11 June 2013 - ABA counsellor receives Queen's Birthday Honour
18 February 2013 - Infant Feeding Guidelines recognise the need for support
29 January 2013 - Babies: Protecting the most vulnerable in a disaster
23 January 2013 - Breastfeed — Anytime, anywhere — It’s your right
5 November 2012 - Congratulations to Caltex on implementing family friendly practices
24 October 2012 - Report affirms supportive Breastfeeding Helpline
12 October 2012 - Funding cuts jeopardise support to new mothers
29 August 2012 - Media statement
25 August 2012 - Media statement
1 March 2012 Breastfeeding: What difference can one bottle make?
| Attachment | Size |
|---|---|
 ABA Mum2Mum - Media Release - AUGUST2019.pdf | 130.79 KB |
| PressRelease_Coronavirus_March2020.pdf | 225.94 KB |
| ABA-RANZCOG-NZBA COVID-19 vaccination and breastfeeding infographic final.pdf | 178.18 KB |