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World Breastfeeding Week

World Breastfeeding Week 2021

World Breastfeeding Week 2021

Breastfeeding: a shared responsibility

WBW commences Sunday 1 August 2021 and concludes on Saturday 7 August 2021.

The World Breastfeeding Week (WBW) 2021 theme Protect breastfeeding: a shared responsibility is about how breastfeeding contributes to the survival, health and wellbeing of all. The theme also acknowledges that although support at the individual level is very important, breastfeeding must be considered a public health issue that requires investment at all levels. The concept of ‘building back better’ after the COVID-19 pandemic will provide an opportunity to create a warm chain of support for breastfeeding that includes health systems, workplaces and communities at all levels of society. 

For ABA, WBW 2021 is a valuable opportunity to highlight how essential a village of support – especially fathers, partners and other carers – is to achieve breastfeeding success and increase breastfeeding duration, plus the long-term effects of this such as improved health outcomes for mother and baby. It is also an opportunity to raise awareness among decision-makers, workplaces and the wider community that it is the responsibility of all to help increase breastfeeding rates and ensure more mothers have breastfeeding success.

Key Objective:

To align with the World Alliance for Breastfeeding Action objectives of ‘Inform, Anchor, Engage, Galvanise’, ABA aims to:

Inform the wider public about the positive impact support for mums has on breastfeeding outcomes; anchor ABA’s position as not only the leading authority on breastfeeding but also one of the only services offering 24/7 mother-to-mother in the country; engage the community and organisations to increase community awareness of the importance of support while breastfeeding; and galvanise the wider public to write to their elected officials encouraging adequate funding of the Australian National Breastfeeding Strategy (ABNS).  

Get involved

Local groups will be hosting activities to celebrate World Breastfeeding Week 2021. To find out what's happening near you, visit the national calendar of events.

We hosted a special presentation for students studying midwifery (or other health-related courses) on Facebook live on Wednesday, 4 August 2021. You can view the video recording here.

We're social!

We're doing a call-out for #BreastfeedingVillage brelfies (brelfies showing other support people helping mums breastfeed – e.g. dads, partners, mothers-in-law, grandmas, brothers, sisters, etc.). We also encourage you to share your breastfeeding stories and ways ABA has supported you throughout the week.

Please stay tuned to our social media pages and join the conversation. 

Facebook   |    Twitter   |    Instagram   |    LinkedIn  

If your workplace will be having a World Breastfeeding Week display, we encourage you to post pictures on social media and tag us @ozbreastfeeding.

For more information, please email: