World Breastfeeding Week 2025 | 1 to 7 August
World Breastfeeding Week (WBW) is celebrated worldwide annually from 1 to 7 August. This global campaign aims to raise awareness about the importance of breastfeeding and its many advantages.
The 2025 theme is, ‘Prioritise Breastfeeding: Create sustainable support systems’ because when communities come together to support breastfeeding mothers, the benefits last generations. For over 60 years, the Australian Breastfeeding Association (ABA) has been a huge support for mothers, especially for those without local family support, through our local groups, our various national helpline services, our workshops and classes and in recent times, the Translating and Interpreting services (TIS).
This World Breastfeeding Week, ABA plays an important role in the Warm Chain of Support for Breastfeeding, by providing women and their families with timely and accurate information, as well as practical and emotional support to enable women to achieve their breastfeeding goals.
ABA’s support transforms lives
Kathleen
Kathleen, mum to 13-month-old Florence and 3 year old Leo, has made solid friendships at her local group and enjoys attending each month.
When I had my son and being a new mum, I was looking for things in the local area as I had a little bit of difficulty with breastfeeding. I joined a local meet up where I got support with breastfeeding and met some local mums. I also joined ABA as a member and kept my knowledge up to date via their website.
Joanna
New mum Joanna reflected on how joining an ABA local group helped her build a community of support when she had baby Evan, 14 months ago.
I would definitely recommend ABA local groups as they are a great supportive way to keep you on track and a safe place to ask questions about what is really going on for you.
Lanita
Lanita's family all live in Thailand so after the birth of her two babies she found a second home at ABA.
I joined a local group and found my tribe through this group. This wasn’t just support, it was family away from family.
Free event
Sustaining and supporting breastfeeding: a free webinar for support people
Thu, 7 August, 7:30-9:00 pm AEST
Join us during World Breastfeeding Week for our free event on sustaining and supporting breastfeeding. The webinar is targeted towards grandparents, extended family members, friends and other support people.
Events for ABA Virtual Village members
Multiples Breastfeeding Preparation Session
Sat, 2 Aug, 12:00-2:00 pm AEST
Newborn Virtual Village - Wellbeing
Tue, 5 Aug, 1:00-2:00 pm AEST
Connect & Share - Beyond the newborn stage
Tue, 5 Aug, 7:30-9:00 pm AEST
Breastfeeding Preparation Session
Wed, 6 Aug, 7:00-8:30 pm AEST
Newborn Virtual Village - Comfortable attachment
Thu, 7 Aug, 10:00-11:00 am AEST
