World Breastfeeding Week

World Breastfeeding Week 2020

World Breastfeeding Week 2020

Support breastfeeding for a healthier planet

WBW commences Saturday 1 August 2020 and concludes on Friday 7 August 2020.

The World Breastfeeding Week (WBW) 2020 theme Support breastfeeding for a healthier planet is about the impact of infant feeding on the environment and the imperative to protect, promote and support breastfeeding for the health of the planet and its people.

For ABA, WBW 2020 is a valuable opportunity to raise awareness among decision-makers and the wider community of the contribution breastfeeding makes to population health, food security, environmental sustainability, and the need to invest.

Given the recent catastrophic summer bushfires, hail storms and flood, followed by pandemic, ABA has seen first-hand the need for the development of policies and guidelines for Infant and Young Child Feeding in Emergencies (IYCF-E). During emergencies, infants and young children are especially vulnerable due to their particular food requirements.


Key Messages:

Breastmilk is a natural, renewable food that is produced and delivered to the consumer without pollution, packaging or waste. When we protect and support mothers and breastfeeding, we are also reducing the impact on our air, water and land, protecting our young ones and future generations.

Breastfeeding is a sustainable way to feed our infants and young children and provides food security for them in emergencies and climate-related disasters.


Get involved now!

Local groups will be hosting activities to celebrate World Breastfeeding Week 2020. To find out what's happening near you, visit the national calendar of events:

Join us for a Facebook Live Q&A with Red Nose Australia on breastfeeding and safe sleep at 3:00 pm on Tuesday, 4 August, 2020:  

Are you interested in becoming a volunteer with ABA? Join some of our volunteers via webinar on Thursday, 6 August at 2:00 pm to hear them talk about volunteering opportunities with ABA and the nationally recognised qualification for Breastfeeding Counsellors and Community Educators. Register via:


We're social!

We also encourage you to share your breastfeeding stories, brelfies and ways ABA has supported you throughout the week. Please stay tuned to our social media pages and join the conversation.

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For more information, please email: