The Australian Breastfeeding Association (ABA) is Australia's largest breastfeeding information and support service. Breastfeeding is a practical, learned skill and ABA helps more than 80,000 mothers each year. ABA also provides up-to-date information and continuing education for thousands of health professionals working with mothers and babies.
ABA was founded in 1964 by six Melbourne mothers as the Nursing Mothers' Association, with the aim of helping and supporting other mothers to breastfeed. This mother-to-mother support continues today. The Association has more than 1,100 volunteers made up of breastfeeding counsellors, who are mothers who have breastfed their own children and have completed a Certificate IV in Breastfeeding Education (Counselling), and community educators who have completed the Certificate IV in Breastfeeding Education.
Through a range of services, ABA supports and encourages women who want to breastfeed or provide breastmilk for their babies, and advocates to raise community awareness of the importance of breastfeeding and human milk to child and maternal health. Services include membership for both mothers and health professionals, a 24-hour Breastfeeding Helpline, LiveChat, mum2mum app, an informative website, local support groups, antenatal classes and numerous print and digital resources. ABA also provides resources for the creation of Breastfeeding Friendly Environments, including Breastfeeding Friendly Workplace accreditation, Baby Care Room awards and the Breastfeeding Welcome Here program.
More than 350,000 Australians have been members since ABA started in 1964.
ABA is a Registered Training Organisation offering nationally-recognised courses. Around 1,100 trained volunteer breastfeeding counsellors and community educators provide ABA's services to the community, new mothers and health professionals.