Strategic Plan

ABA Strategic Plan 2020-2022

The ABA Strategic Plan 2020-2022, is the result of a 12-month long development process. The process was guided by the ABA Board and the Strategy Subcommittee in order to review the strategic direction of the Association. The review process included people in key ABA volunteer and paid staff roles.

The 2020–2022 Strategic Plan will guide the work of the Association. It supports us to ensure that we remain focussed on our mission so that breastfeeding is recognised by all Australians as important and culturally normal.

As the Australian Breastfeeding Association moves into the new decade, this plan aims to ensure that our organisation remains relevant to Australian families and the broader community.

Strategic Framework

The following strategic areas are key to achieving our mission and working towards our vision.

  1. Breastfeeding peer support
  2. Health professional education in breastfeeding
  3. Advocacy
  4. Community education
  5. Public awareness and promotion of ABA
  6. Organisational viability
  7. Training, education and resources
  8. Governance and organisational development