Sign-up to the FREE Breastfeeding is Welcome Everywhere recognition with the Australian Breastfeeding Association!
This recognition shines a spotlight on spaces venues and spaces where mums can feel comfortable and confident breastfeeding on the go. From shopping trips to exploring new areas or attending appointments, Breastfeeding is Welcome Everywhere recognises locations offering a safe, welcoming and respectful environment for breastfeeding
Why join our Breastfeeding is Welcome Everywhere initiative?
Discover the importance and benefits of being breastfeeding-friendly.
Expand your customer base
By becoming recognised as a BWE venue, you open your doors to a broader demographic of customers, including mothers and families. This initiative demonstrates your commitment to providing a supportive and inclusive environment for all patrons, enhancing your reputation as a family-friendly establishment.
Strengthening community ties
Joining our initiative allows you to actively contribute to the well-being of your local community. This can lead to increased loyalty among customers and positive word-of-mouth recommendations.
Sticker for display
A ‘Breastfeeding is Welcome Everywhere’ to showcase at the entrance to your venue.
Access captivating digital posters to print and display, amplifying the promotion of your welcoming and family-friendly environment.
While we truly appreciate the enthusiasm of Early Childhood Education and Care (ECEC) services in joining this program. However, it's important to highlight that our primary focus is on identifying venues where mothers can comfortably breastfeed while out and about in the community.
That said, we're excited to introduce a brand new breastfeeding-friendly program tailored specifically for ECEC services.
The eligibility criteria for the BWE recognition focus on venues that are accessible to the general public. These encompass a range of spaces, including cafes, restaurants, shopping centres, libraries, community centres, and areas with waiting rooms.
While we value the interest shown by hospitals and large medical establishments in supporting breastfeeding, unfortunately, they do not align with the specific criteria established for this program, which centres on enhancing breastfeeding-friendly environments in publicly accessible spaces frequented by the broader community.
It's worth noting that we have two distinct breastfeeding friendly services available for hospital environments, ensuring appropriate support within those settings.