Help us create a supportive and welcoming environment for breastfeeding mothers.
At times, most breastfeeding mums will need to feed their baby when they are away from home. However, research shows that many mums feel uncomfortable breastfeeding in public, which is a major barrier to continued breastfeeding.
Creating a community where breastfeeding is welcomed and supported serves two purposes:
It empowers mothers to feel comfortable breastfeeding their children wherever they are and whenever they need to be fed (which is a great outcome in itself)
It increases the visibility of breastfeeding and therefore helps to normalise it in the general population.
In addition to our Breastfeeding Friendly Workplaces accreditation program, the Australian Breastfeeding Association has two other initiatives that support breastfeeding outside the home.